You might be wondering that the market is already full of email marketing and automation software. There are a ton of services like Mailchimp, Sendinblue, ActiveCampaign, Constant Contact, AWeber, ConvertKit, etc. What is the need of another one?
Well, the majority of existing email marketing and automation tools operate on a Software as a Service (SaaS) model.
This means that you do not need any software to be installed on your infrastructure, and you simply pay a monthly or an annual fee to access the functionality offered by them over the internet.
It also means that you can make use of the services irrespective of the platform you use for your website - WordPress, ASP.NET, Python, Shopify, Magento, or any other platform you can think of.
Sounds good, right?
It really does until you feel the need of integrating the service with your website to perform certain automation or to accomplish something customized which is not available out of the box.
In such circumstances, you need to sign up for services like Zapier and Integromat to establish an interface between your website and the email automation service you are using.
You end up paying monthly subscription costs to several different companies to make things work for you.
What if you had a software that could integrate with your website and the services you are using right off the bat, and, that too, without limitations?
Fret not! If your website is built on WordPress, FluentCRM will come to your rescue.
FluentCRM is a self-hosted email marketing automation plugin for WordPress developed by WPManageNinja.
FluentCRM offers some amazing features that give you complete control over your subscriber data and the way you want to communicate with your audience. Some of the features are:
FluentCRM lets you create and manage email campaigns. You can shoot emails to your subscribers and track things like open rate, click rate, etc.
360 Degree Contact View
It shows you everything you need about each contact on a single page - form submissions from Fluent Forms, purchase history from WooCommerce/Easy Digital Downloads, and support tickets. You can also add files and notes to a contact for your own reference.
You can easily segment your contacts by lists and tags. It is also possible to dynamically segment your contacts based on different dynamic parameters. This, I feel, is a very powerful feature that will allow you to execute highly targeted email campaigns.
Automated Email Sequences
FluentCRM supports email drip campaigns. It supports different events like product purchase, user registration, form submissions, and more. This feature allows you to automate your business to a very high level.
FluentCRM offers in-depth reporting. You can analyze a variety of result parameters and fine-tune your marketing campaigns accordingly.
What I Like About FluentCRM
What I like the most about FluentCRM is the fact that this has been built as a plugin which means it will be deployed on your own website server, thereby eliminating the limitations that other SaaS tools place on you.
No Limit on the Number of Contacts
This plugin places no limit on the number of contacts (or email subscribers) - something which you seldom get with SaaS tools.
You Own Your Data
All of your data resides on your own server. If you do not want your subscriber details to be stored on some other server that you do not own (for the sake of security), FluentCRM is for you.
FluentCRM is GDPR complaint. All of the data will be stored in the WordPress ecosystem and will not move out of it.
FluentCRM integrates directly with the most popular WordPress plugins eradicating the need for services like Zapier, Integromat, etc. Currently, FluentCRM has integrations for the following WordPress plugins:
- Easy Digital Downloads
- Fluent Forms
- Paid Memberships Pro
According to the plugin authors, more integrations are being planned and developed.
As you can see, FluentCRM offers amazing functionality. If you have a website built on WordPress, you simply cannot afford to miss out on this plugin. Check it out now!